Persuasion Social Influence And Compliance Gaining Seventh Edition By Robert H Gass And John S Seiter Newly Released For The 2026/2027 Academic Year

Explore the latest edition of Persuasion: Social Influence and Compliance Gaining, a comprehensive textbook by renowned experts Robert H. Gass and John S. Seiter. This seventh edition offers rigorous presentations of major persuasion theories applied to real-world contexts including advertising, marketing, politics, social media, and interpersonal relationships. Updated for modern relevance, it features expanded coverage of digital influencers, disinformation, fake news, deepfakes, message frami...