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Persuasion Social Influence And Compliance Gaining Seventh Edition By Robert H Gass And John S Seiter Newly Released For The 2026/2027 Academic Year
Explore the latest edition of Persuasion: Social Influence and Compliance Gaining, a comprehensive textbook by renowned experts Robert H. Gass and John S. Seiter. This seventh edition offers rigorous presentations of major persuasion theories applied to real-world contexts including advertising, marketing, politics, social media, and interpersonal relationships. Updated for modern relevance, it features expanded coverage of digital influencers, disinformation, fake news, deepfakes, message framing, normative influence, stigmatized language, inoculation theory, and international case studies. Ideal for communication, psychology, advertising, and marketing students seeking to master credible argumentation and social impact strategies.
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