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Business Marketing Management: B2B, 13th Edition by Michael Hutt, Thomas Speh, and Robert Hoffman
Ace your business marketing exams with this comprehensive resource. This 13th edition by Michael Hutt, Thomas Speh, and Robert Hoffman includes everything you need to succeed in your course. Learn about the latest marketing trends and strategies for business-to-business (B2B) marketing. Get access to a plethora of learning resources like detailed explanations of key concepts, engaging examples and case studies, and practice problems to test your understanding. This book will help you learn the concepts effectively and confidently answer challenging exam questions.
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