Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications - Edited by Gastón Ares and Paula Varela

Unlock the secrets to mastering consumer research with this comprehensive guide, 'Methods in Consumer Research, Volume 2.' Edited by Gastón Ares and Paula Varela, this edition delves into alternative approaches and special applications, equipping you with the knowledge needed to succeed in your studies and future career. Ideal for students aiming for exam success on their first try and avoiding resits.