Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour - 1st Edition by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, and Alexander U. Wedel Andersen

Gain a comprehensive understanding of misleading marketing communications and their impact on consumer behavior with this insightful book. Explore the effects of potentially deceptive food labeling practices and learn effective strategies to combat these issues. Ideal for students seeking to excel in their studies and avoid exam resits.