Digital Pricing Strategy: Capturing Value from Digital Innovations - 1st Edition by Stephan M. Liozu and Andreas Hinterhuber

Master the art of digital pricing with this comprehensive guide. 'Digital Pricing Strategy: Capturing Value from Digital Innovations' by Stephan M. Liozu and Andreas Hinterhuber provides a strategic framework for optimizing prices in the digital age. Ideal for students and professionals alike, this 1st edition is designed to help you understand and apply cutting-edge pricing techniques. Learn to capture maximum value from your digital products and services and achieve business success.