Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - 1st Edition by Tereza Semerádová and Petr Weinlich

Master the challenges and opportunities of digital business with this comprehensive guide. 'Achieving Business Competitiveness in a Digital Environment' provides insights into e-commerce and online marketing strategies for success in today's competitive landscape. Ideal for students and professionals seeking to thrive in the digital age. This 2024/2025 edition is designed to help students ace their exams on the first attempt.