The Strategy and Tactics of Pricing, 7th Edition: by Thomas Nagle, Georg Müller, and Evert Gruyaert - A Guide to Growing More Profitably

Master the art of pricing with this comprehensive 7th edition textbook by Nagle, Müller, and Gruyaert. Learn the strategies and tactics to boost your profitability and gain a competitive edge. Ideal for students aiming for exam success on their first attempt.