Integrated Marketing Communications: Advertising & Promotion, 7th Canadian Edition by William F. Arens, Michael C. Leckenby, and Robert F. Arens

Master integrated marketing communications with this comprehensive guide, ideal for acing your exams on the first try and avoiding resits. This 7th Canadian edition by William F. Arens, Michael C. Leckenby, and Robert F. Arens provides a thorough overview of advertising and promotion, exploring the promotional mix, IMC's evolution, and the strategic planning process.