Data Mining for Business Analytics: Concepts, Techniques, and Applications in R by Galit Shmueli, Peter C. Bruce, Inbal Yahav, Nitin R. Patel, and Kenneth C. Lichtendahl Jr.

Master data mining techniques and their applications in business analytics with this comprehensive guide. Learn concepts, techniques, and real-world applications using the R programming language. Ideal for students aiming for exam success on their first attempt.