Strategic and Innovative Pricing: Price Models for a Digital Economy (1st Edition) by Mathias Cöster, Einar Iveroth, Nils-Göran Olve, Carl-Johan Petri, and Alf Westelius

Master the art of pricing in the digital age with this comprehensive guide. "Strategic and Innovative Pricing" by Cöster, Iveroth, Olve, Petri, and Westelius provides a robust framework for developing effective pricing strategies in today's dynamic market. Ideal for students aiming to ace their exams on the first attempt, this resource helps you understand the complexities of price models in a digital economy, avoiding costly resits.