Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions by Mihalis Kavaratzis, Gary Warnaby, and Gregory J. Ashworth

This book, "Rethinking Place Branding," offers a comprehensive approach to brand development for cities and regions. Edited by leading experts Mihalis Kavaratzis, Gary Warnaby, and Gregory J. Ashworth, it's a valuable resource for students and professionals seeking to understand and improve place branding strategies.