Marketing Management: An Asian Perspective, 7th Edition by Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, and Siew Meng Leong

Mastering Marketing Management: An Asian Perspective, 7th Edition for Business Students. This comprehensive guide provides an in-depth understanding of marketing principles and their application in the Asian context. It offers real-world examples, case studies, and insightful analysis to help students excel in their coursework.