March 17, 2026
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Access the authentic Instructor Manual for Marketing Management, Seventeenth Edition. Authored by Susan Leshnower for the text by Philip Kotler, Kevin Lane Keller, and Alexander Chernev. This comprehensive guide covers learning objectives, chapter summaries on holistic marketing, value creation, and organizational roles. Ensure you get the correct edition with verified content to avoid fake or outdated files found elsewhere.
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