Interactive Marketing by K Rama Mohana Rao and S Gangadhara Rama Rao Updated Edition for the 2026 2027 Academic Year Published by Himalaya Publishing House

Comprehensive textbook on Interactive Marketing authored by Dr. K. Rama Mohana Rao, Professor at Andhra University, and Dr. S. Gangadhara Rama Rao, Associate Professor at VS Lakshmi Institute. This updated resource for the 2026/2027 academic year covers digital marketing strategies, e-commerce frameworks, customer relationship management in online environments, and interactive media tools essential for modern business studies.