Influencer Marketing Building Brand Communities And Engagement Second Edition Joyce Costello Sevil Yesiloglu New Release For 2026/2027 Academic Year

Explore the dynamic world of influencer marketing with this comprehensive second edition textbook by Joyce Costello and Sevil Yesiloglu. Updated for the latest trends, it covers brand community building, ethical frameworks, AI impact, virtual influencers, and cross-border strategies in key global markets. Ideal for students and professionals in digital marketing, advertising, and PR.