Mass Customization For Personalized Communication Environments Integrating Human Factors By Constantinos Mourlas And Panagiotis Germanakos New Release For The 2026/2027 Academic Year

Explore the cutting-edge intersection of mass customization and personalized communication environments in this comprehensive academic resource edited by Constantinos Mourlas and Panagiotis Germanakos. This newly released edition for the 2026/2027 academic year delves into integrating human factors to enhance consumer satisfaction through tailored service delivery. Ideal for students, researchers, and professionals in marketing, information systems, and communication studies, this book offers in...