Advances in Luxury Brand Management by Kapferer Kernstock Brexendorf Powell Journal of Brand Management Advanced Collections Newly Released for the 2026/2027 Academic Year

Dive deep into 'Advances in Luxury Brand Management,' a pivotal volume from the Journal of Brand Management: Advanced Collections series. Edited by renowned experts Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, and Shaun M. Powell, this resource offers rigorous academic insights for PhD students and practitioners. Explore definitive coverage of luxury branding strategies, corporate identity, and emerging research methods. Ideal for upper-level courses in the 2026/2027 academic ye...