Behavioural Finance Theory and Application by Sujata Kapoor and Jaya Mamta Prosad New Release for the 2026/2027 Academic Year

Master the psychological drivers of financial markets with Behavioural Finance: Theory and Application. This comprehensive textbook explores cognitive biases, emotional influences, and mental heuristics shaping investor behaviour. Ideal for undergraduate and postgraduate students in management, commerce, and economics, it bridges theory with practical application for practitioners. Featuring insights relevant to both emerging and developed economies, this resource is essential for understanding...