Social Media Marketing Digital Strategy Zizheng Yu Hyunsun Yoon New Release for the 2026/2027 Academic Year

Explore 'Social Media Marketing: Digital marketing in a networked world' by Zizheng Yu and Hyunsun Yoon, now available for the 2026/2027 academic year. This essential guide blends deep theoretical foundations with practical insights into global social media landscapes. Moving beyond Western-centric views, it offers critical perspectives on digital interactions and strategic communication. Ideal for students, educators, and practitioners seeking to master modern marketing strategies in a connecte...