Marketing and Psychology Understanding Customer Behavior With The ABC Approach By Tom Bowden Green And Luan Wise New Release For 2026/2027 Academic Year

Unlock the secrets of consumer behavior with 'Marketing and Psychology' by Tom Bowden-Green and Luan Wise. This essential guide introduces the innovative ABC framework to decode human decision-making in B2C, B2B, and nonprofit sectors. Perfect for marketers and students seeking actionable insights into audience understanding, brand perception, and choice architecture.