Brand Psychology The Art And Science Of Building Strong Brands By Laura Busche Ph D Updated Edition For 2026/2027 Academic Year

Master the behavioral science behind brand building with 'Brand Psychology' by Dr. Laura Busche, a comprehensive guide released for the 2026/2027 academic year. This interdisciplinary resource merges psychology, design, and marketing to demystify brand development. Learn to apply concepts from social learning, persuasion, identity design, and sensory branding to create memorable identities that resonate with target audiences. Ideal for students in business, advertising, and graphic design, this...