Ai Powered Insight Marketing Research Reconfigured By Michalis Michael Nicos Rossides Newly Released For The 2026/2027 Academic Year

Explore the transformative impact of AI on marketing research with this newly released resource for the 2026/2027 academic year. Authored by engineers turned marketing experts Michalis A. Michael and Nicos Rossides, this guide reconfigures traditional methods through an engineering lens. It offers practical strategies for navigating rapid AI adoption, emphasizing human oversight, ethics, and transparency. Learn to shift from data gathering to insight synthesis, turning customer noise into action...