Marketing Metrics The Managers Guide to Measuring Marketing Performance Fourth Edition by Neil T Bendle Paul W Farris Phillip E Pfeifer and David J Reibstein New Release for the 2026/2027 Academic Year

Unlock comprehensive insights into marketing performance measurement with this authoritative guide from the Pearson Business Analytics Series. This resource covers essential metrics, frameworks, and strategies for managers to evaluate campaign success and drive business growth based on the Fourth Edition by Neil T Bendle Paul W Farris Phillip E Pfeifer and David J Reibstein.