Digital Content Marketing Creating Value in Practice New Release for the 2026/2027 Academic Year Study Guide

Master the principles of digital content marketing with this comprehensive guide, perfect for students and professionals entering the field. This resource covers strategy planning, implementation tactics, ideation, management, and curation from a value-based perspective. It features contemporary case studies, expert advice from industry leaders at Omnicom Media Group and Edinburgh Napier University, and recommendations for top marketing software. Ideal for advanced undergraduate and postgraduate...