Marketing Management Sixteenth Edition by Philip Kotler Kevin Lane Keller Alexander Chernev Jagdish Sheth G Shainesh Indian Case Studies

Access the comprehensive Marketing Management textbook, Sixteenth Edition, authored by industry giants Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh. This Pearson publication is tailored for the Indian subcontinent market, featuring unique Indian case studies to provide localized context. The resource includes 16 chapter opening cases, 29 in-text cases, and 12 marketing spotlights designed to enhance practical understanding. Ideal for MBA students and bus...