Marketing Analytics Statistical Tools For Marketing And Consumer Behavior Using SPSS By Jose Marcos Carvalho De Mesquita And Erik Kostelijk New Release 2026/2027 Academic Year

Master the application of statistics in marketing and consumer behavior with this comprehensive guide to IBM SPSS. This textbook covers 11 multivariate techniques, offering practical screenshot-led instructions for advanced undergraduate and postgraduate students. Includes real data sets, PowerPoint slides, and exercises designed to build skills in quantitative methods for marketing research.