Essentials of Marketing Analytics by Joseph F Hair Jr Dana E Harrison Haya Ajjan Latest Release for the 2026 and 2027 Academic Year Comprehensive Study Guide

Master the fundamentals of data-driven marketing with Essentials of Marketing Analytics, authored by industry experts Joseph F. Hair Jr., Dana E. Harrison, and Haya Ajjan. This comprehensive academic resource is newly updated for the 2026/2027 academic year, providing students and professionals with essential tools to interpret market data effectively. Published by McGraw Hill, this guide covers critical topics in marketing analytics, ensuring learners are equipped with the latest methodologies...