Social Media Analytics in Predicting Consumer Behavior by Selay Ilgaz Sümer and Nurettin Parilti CRC Press Edition

Explore the transformative power of Social Media Analytics in predicting consumer behavior with this authoritative academic text edited by Selay Ilgaz Sümer from Baskent University and Nurettin Parıltı from Hacı Bayram Veli University. Published by CRC Press, an imprint of Taylor & Francis Group, this 2023 edition provides deep insights into data-driven marketing strategies, sentiment analysis, and behavioral forecasting models essential for modern business management students and professionals.