Cross Cultural Aspects of Tourism & Hospitality A Services Marketing Perspective Second Edition by Erdogan Koc Updated for the 2026 2027 Academic Year

Explore 'Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective, Second Edition' by Professor Erdogan Koc. This essential academic resource provides a comprehensive guide to how culture influences both customers and service providers in the tourism industry. The updated edition features critical reviews of cross-cultural research, covering topics like intercultural competence, power distance, individualism vs. collectivism, and sustainable tourism. It...