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Strategic Marketing Management, 10th Edition by Alexander Chernev: Chapter 1 Exam Study Guide | 2025/2026 Edition for A+ Results
Ace your Strategic Marketing exams with this comprehensive study guide for Chapter 1 of 'Strategic Marketing Management, 10th Edition' by Alexander Chernev. This latest 2025/2026 resource breaks down the essential foundational concepts, including the 5 C's (Customer, Company, Context, Collaborators, Competitors), STP (Segmentation, Targeting, Positioning), and the 4 P's Marketing Mix. Understand how these frameworks are crucial for the marketing exchange and gain the confidence to pass your exams on the first attempt, avoiding costly resits. Perfect for business and marketing students.
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