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Strategic Marketing Management, 10th Edition by Alexander Chernev - Chapter 3 Study Notes | 2025/2026 First-Attempt Exam Pass Guide
Unlock exam success with our comprehensive study guide for Chapter 3 of 'Strategic Marketing Management,' 10th Edition by Alexander Chernev. These expertly crafted notes for the 2025/2026 academic year break down complex concepts into easy-to-understand points, focusing on Market Segmentation and Target-Market Selection. Master key topics like the four bases for segmentation, demographic and geographic variables, and the differences between mass, niche, and one-to-one marketing. This essential resource is designed to help you ace your exams on the first try and avoid costly resits.
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