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Master eCommerce Customer Behaviour: Case Studies from the Online Grocery Market, 1st Ed. by Šárka Zapletalová & Halina Starzyczná | 2025/2026 Exam Success Guide
Unlock the secrets to consumer decision-making in the digital age with this comprehensive guide to 'Customer Behaviour in eCommerce'. This resource, updated for the 2025/2026 academic year, delves into real-world case studies from the dynamic online grocery market. Gain critical insights into purchasing patterns, digital marketing effectiveness, and consumer psychology. This is the ultimate study aid designed to help you master key concepts, ace your exams on the first try, and lay a strong foundation for your career in business and marketing. Avoid resits by understanding the practical applications of e-commerce theory.
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