Latest 2025/2026 MKTG 461 Exam 2 Study Guide: Master Retail Location Strategy to Pass on Your First Attempt
Unlock success in your MKTG 461 course with our newly released 2025/2026 study guide for Exam 2. This comprehensive resource is designed to help you pass on your first try by providing detailed elaborations on all key topics. Dive deep into the critical aspects of retail location strategy, including the differences between planned and unplanned locations, key retailer considerations like trade area analysis and occupancy costs, and the pros and cons of freestanding sites. Master concepts such as urban locations, central business districts, and outparcels. This guide simplifies complex marketing principles, making it the ultimate tool to avoid resits and ace your exam.
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