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All Customers Are Irrational (1st Edition) by William J. Cusick | 2025/2026 Guide to Pass Marketing & Business Exams
Master the secrets of consumer psychology with the definitive 2025/2026 resource, 'All Customers Are Irrational' by William J. Cusick. This guide is your key to acing business and marketing exams by understanding why traditional, data-driven approaches often fail. Delve into the subconscious, emotional, and irrational forces that truly motivate customer decisions. Learn what your customers really think and feel, and discover proven strategies to keep them coming back. This essential read will help you avoid resits and achieve exam success on your first attempt.
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