Multisensory in Stationary Retail: 1st Edition by Gunnar Mau, Markus Schweizer, Christoph Oriet | 2025/2026 Exam Success Guide
Unlock the secrets to excelling in your retail and marketing courses with this essential guide for the 2025/2026 academic year. Delve into 'Multisensory in Stationary Retail,' a comprehensive resource that explores the principles and practices of customer-centered store design. This guide provides a deep dive into how physical retailers can create unforgettable shopping experiences by engaging all five senses, a crucial strategy to compete with e-commerce. Packed with current research, theoretical foundations, and real-world case studies, this material is expertly designed to help you master complex concepts and pass your exams on the very first attempt, eliminating the need for resits. Gain a competitive edge in your studies and future career by understanding the powerful effects of multisensory store concepts.
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