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Mastering Marketing Metrics 1st Edition by Anurag Dugar & Mani Shreshtha | Ultimate 2025/2026 Study Guide for Exam Success
Unlock A+ grades in your marketing courses with the ultimate study resource for the 2025/2026 academic year! This comprehensive guide, based on 'Marketing Metrics: Beyond Clickbaits' by Anurag Dugar and Mani Shreshtha, is expertly designed to help you master complex concepts and pass your exams on the very first attempt. Move beyond superficial clickbait data and dive deep into a holistic understanding of marketing performance. This resource covers crucial topics including integrated marketing metrics, the vital link between marketing and financial outcomes, brand value measurement, and essential digital marketing analytics. Prepare effectively, understand what truly matters, and confidently tackle your exams to avoid any resits. This is the key to your academic success in marketing!
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