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Master Copy Logic: The Ultimate 2025/2026 Study Guide by Michael Masterson & Mike Palmer | Pass Your Marketing Exams First Try!
Unlock the secrets to persuasive writing with this comprehensive study guide based on 'Copy Logic! The New Science of Producing Breakthrough Copy' by Michael Masterson and Mike Palmer. Specifically curated for students in courses like Introduction to Marketing at San José State University, this 2025/2026 resource is your key to mastering copywriting principles. Elevate your marketing skills, ace your exams on the first attempt, and avoid costly resits. This guide breaks down complex concepts into easy-to-understand notes, ensuring you grasp the core logic behind effective copy that drives results.
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