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Latest 2025/2026 Edition: Selling the American People by Lee McGuigan (1st Ed.) | Ace Your Adtech & Media Exams First Try
Unlock a deep understanding of the adtech revolution with 'Selling the American People' by Lee McGuigan. This essential 2025/2026 resource provides a comprehensive institutional and economic history of the advertising technology industry, tracing its roots from the 1960s to the modern digital age. Master complex concepts like media optimization, data-driven marketing, and the evolution from traditional broadcast to today's programmatic advertising. This guide is perfectly tailored for students aiming to excel in media studies, marketing, and technology courses, providing the critical insights needed to pass your exams on the first attempt and avoid resits. Dive into the origins of adtech and gain the knowledge to succeed.
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