African Luxury Branding: From Soft Power to Queer Futures, 1st Edition by Mehita Iqani | 2025/2026 Exam Success Guide
Unlock a profound understanding of the global market with 'African Luxury Branding,' the ultimate resource for the 2025/2026 academic year. Authored by Mehita Iqani, this guide provides a critical analysis of Africa's emerging luxury sector, examining its role in shaping soft power and nation-branding. Through detailed case studies, it explores how these brands challenge geopolitical norms and offer a glimpse into more ethical, queer futures. This essential text is perfect for students in media studies, sociology, and marketing, providing the core concepts and critical perspectives needed to excel in your exams and avoid resits. Master complex topics from decolonial theory to contemporary branding strategies and secure top grades.
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