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Behavioural Research for Marketing: A Practitioner's Handbook, 1st Edition by Julian Adams | 2025/2026 Exam Success Guide
Unlock success in your marketing studies with the latest 2025/2026 guide, 'Behavioural Research for Marketing' by Julian Adams. This essential handbook is expertly crafted to help students master the complex world of consumer behaviour research. It provides a clear, practical roadmap to the key methodologies and analytical tools needed to excel in your coursework and pass your exams on the first try. Move beyond theory and gain the practitioner's edge to ace your marketing research modules and avoid costly resits.
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