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Customer Centricity in New Product Development, 1st Edition by Ute Rademacher - Updated 2025/2026 Study Guide to Ace Your Exams
Unlock the secrets to successful innovation with our comprehensive guide on 'Customer Centricity in New Product Development'. This resource, updated for the 2025/2026 academic year, delves into the core principles of radical customer orientation. Authored by Ute Rademacher, it introduces the groundbreaking 'Scrum & Design Thinking' methodology, a powerful combination for creating high-potential products and accelerating time-to-market. This guide is your ultimate tool for mastering key concepts in product development, ensuring you pass your exams on the first try and excel in your studies. Get the essential knowledge needed to understand and apply customer-centric strategies in today's competitive landscape.
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