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Integrated Marketing Communication: Advertising and Promotion in a Digital World, Second Edition by Jerome M. Juska | Master Marketing for 2025/2026 Exams and Ace Your First Attempt!
Unlock the core principles of modern marketing with 'Integrated Marketing Communication: Advertising and Promotion in a Digital World, Second Edition' authored by Jerome M. Juska. This up-to-date resource, ideal for the 2025/2026 academic year, offers students a comprehensive understanding of integrated marketing communication strategies tailored for the digital age. Explore essential concepts in advertising, promotion, and brand building across various digital platforms. Designed to help you pass your marketing exams with confidence and avoid resits, this book equips you with the knowledge to excel in today's dynamic marketing landscape.
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