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Newly Released for 2026/2027 Academic Year Practical Digital Marketing and AI Psychology by J Jonathan Gabay Routledge Edition
Unlock the power of neuromarketing with Practical Digital Marketing and AI Psychology by award-winning author J. Jonathan Gabay. This definitive guide explores how to fuse cutting-edge artificial intelligence technologies with foundational psychological principles to build consumer trust, enhance brand loyalty, and drive sales. Ideal for marketing students up to PhD level and professionals in PR and digital strategy, the book covers prompt engineering, gamification, logo design psychology, and social media pitfalls. Endorsed by industry leaders from Ogilvy, Ipsos, and Smart Insights, this resource offers practical tips, contemporary best-practice examples, and academic excellence presented in an accessible style to elevate your marketing career.
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