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Discovering Public Relations An Introduction to Creative and Strategic Practices Second Edition by Karen Freberg New Release for the 2026/2027 Academic Year
Explore the dynamic world of public relations with Discovering Public Relations: An Introduction to Creative and Strategic Practices, Second Edition. Authored by Karen Freberg, this newly updated resource is designed specifically for students embarking on their journey into the PR field during the 2026/2027 academic year. The book offers a comprehensive overview of both creative and strategic practices essential for modern public relations professionals. Drawing from real-world applications and insights gained at institutions like the University of Louisville, this edition provides practical knowledge that bridges classroom theory with professional reality. Ideal for undergraduate courses in communications and marketing, it serves as an engaging guide for aspiring PR specialists looking to master core competencies in strategy, creativity, and client management.
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