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Influencer Marketing Building Brand Communities and Engagement Second Edition by Joyce Costello and Sevil Yesiloglu Updated for the 2026 2027 Academic Year with New AI Insights
Discover the definitive guide to Influencer Marketing in this fully updated Second Edition edited by Joyce Costello and Sevil Yesiloglu. Released for the 2026/2027 academic year, this textbook explores how influencers deliver targeted messages to build brand communities. Updated content covers agency recruitment, cross-border promotions in China, Egypt, India, Nigeria, Pakistan, and South Africa, virtual influencers, AI impact, de-influencing trends, and emerging legal regulations. Ideal for Digital Marketing, Advertising, and PR students and professionals seeking practical insights and academic theory.
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