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Mass Communication Theories Explaining Origins Processes and Effects Second Edition by Melvin L DeFleur and Margaret H DeFleur Newly Released for the 2026/2027 Academic Year
Explore Mass Communication Theories: Explaining Origins, Processes, and Effects, Second Edition, authored by renowned scholars Melvin L. DeFleur and Margaret H. DeFleur. This comprehensive textbook offers a detailed overview of mass communication theories grounded in psychology, sociology, political science, and philosophy. Each chapter breaks down complex theories into digestible propositions, featuring up-to-date research, expanded coverage of cultivation theory, spiral of silence, and framing, along with contemporary social media examples. Ideal for undergraduate and graduate courses in Mass Communication, Communication Theory, and Communication and Society, this newly updated edition is perfect for the 2026/2027 academic year.
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