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Advanced Theory and Practice in Sport Marketing Fourth Edition by Eric Schwarz Kyle Brannigan Kevin Cattani Jason Hunter Updated for the 2026/2027 Academic Year
Master advanced sport marketing strategies with this fully revised fourth edition of Advanced Theory and Practice in Sport Marketing. Authored by experts Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, and Jason D. Hunter, this comprehensive textbook covers ethics, international marketing, data analytics, consumer behavior, branding, social media, and post-Covid challenges. Featuring new sections on pricing, experiential marketing, digital communications, emotional intelligence, and social entrepreneurship, it includes extended case studies and global professional insights. Ideal for sport business, management, and development courses, this resource provides essential theory-to-practice knowledge for navigating the modern sports industry landscape effectively.
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