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Effectiveness of Influencer Marketing, 1st Edition by Jane Johne | Latest 2025/2026 Exam Prep Guide
Unlock success in your marketing studies with this essential guide to the 'Effectiveness of Influencer Marketing.' Fully updated for the 2025/2026 academic year, this resource provides a comprehensive analysis of how consumers perceive influencers and how this impacts purchasing behavior. Based on empirical research, it explores critical factors like parasocial relationships, influencer credibility, and product fit. This study guide is perfectly crafted to help you master key concepts, ace your exams on the first try, and avoid the stress of resits. It's the ultimate tool for students aiming for top grades in digital and influencer marketing.
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